Alex Lukyanchuk

Call tracking

Call-tracking (call-tracking, call tracking) — a method of accounting for offline conversions in Internet marketing, is a technology that makes possible the business model ” advertising with payment for the call (eng.).”, allowing you to associate the number of incoming calls with the effectiveness of the advertising channel, as well as providing additional information about phone calls. The measurement of ad-to-call conversion is similar to the measurement of online conversions (hits through the website, order form, email, etc.). Thus, call tracking technology is similar to web Analytics systems with the difference that it takes into account not only clicks, but also calls.

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