Alex Lukyanchuk


The main purpose of using search engines is to find answers. For this reason, the success of your sites depends on how well you understand the requests that users make (the very essence of the problem), and to what extent your landing pages respond to those requests or solve user problems.

It is known that the detection of pain points and the supply of the ideal “painkiller” is the main requirement for conversion.

In fact, this feedback / frequency of problem / solution, search and query satisfaction / procedure is closely related to the human psyche and represents a springboard for landing pages and high conversions, if the reasons for the search are clear and if these pages represent the right solution for a potential customer at the right time in the sales cycle.

If synchronicity, relevance, and value converge (for users looking for a solution), the end result is a predictable / natural result, i.e. a sale, choice, or intended action. Search engine optimization (as well as chess) is of great importance here. Many people often make the mistake of betting on one keyword instead of several and oversaturating the online dialogue with the necessary modifiers, synonyms or commercially loaded leading phrases in combination with the main keywords.

If you logically set up targeting for clustering queries that overlap each other and have a continuous nature, it increases the likelihood that your website or landing page will appear on multiple stages of the search/decision, when users are most impressionable.

In other words, if you can cover a range of low-frequency phrases of a certain niche, up to the category covering popular phrases, and break through the initial informative requests for favorably placed content, you manage to control the information flow in this market.

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