Want to increase incoming traffic to your website? Sure you do. And writing high — quality, relevant content is one of the best ways to attract new people. The annual growth of companies that pay attention to content marketing on their sites is eight times more than those who do not pay due attention to the content of the sites (data from the US market for 2014).
It goes without saying that old, out-of-date texts will not be able to attract potential visitors. You need to create something new, high-quality, fresh, useful, tricky. In this case, your content will be appreciated by the reader. Days when filling text with keywords was an effective way to entice people are a thing of the past. Today, content should be written for people, not robots. Only then can we count on success. Here are some tips to help you choose the right content marketing strategy.
Know your audience
Identify your own audience before you start writing something. This will affect not only the way of writing, but also the very semantic content of the text.
Let’s imagine that you are creating a post about festivals for a site about music in the indie style. Your audience is interested in this genre, so they probably won’t want to read a report about commercial pop concerts. Instead, you need to pay attention to lesser known festivals that involve musicians of a given style (indie). If one of the previous articles about an individual artist received good reviews — include this material in a new article. Advertise future performances or tell us about past concerts of artists that are of interest to the audience. This way you can” grope ” your reader.
This is the most important part of your article. It will be of great importance when promoting content. The choice of the name before writing will help set the direction in the creation of the text and prevents movement tangentially during the creation of the material. A good title is required to attract the reader’s attention and fully disclose the topic of the article. For example, take this article — “Content for people, not for robots.” A user who stumbles upon such a title understands that the text will describe how content is created for people.
Create an introduction
So, your headline caught the reader’s attention. Now we need to consolidate the success. If you fail to create a smooth Intro, then the rest of the well-written text may never be read. There are several universal ways to create an “Intro”.
Some start with a question that has only one answer (look at the beginning of this article, for example). This is not only a good way to connect the title with the text, but also a tool to attract the reader. After all, he is looking for an answer and solves the problem with you. This technique motivates people to read the text to the end, so they can find answers to their questions.
Another technique is the use of an anecdote. You can tell a humorous story that will help to reveal the idea of the article. At the same time you need to be concise and not necessarily tell the truth. A short story makes people empathize and signals that you too have been in a situation like them.
Providing interesting statistics at the beginning of the article is another good technique to attract the reader. In addition, the use of real data makes your text more authoritative and interesting.
Break the text into parts
Creating sections in your article makes it easier to read and also provides better assimilation of the material. The subheadings are suitable for people who usually squander the entire text. If the section is named successfully, then it can pay attention, read and then “finish” the article to the end.
Think about the kind of sections you have. Certain sites have proven that lists, numbered and bulleted, are well received by many people. The current” scrolling ” generation loves lists and order. For news reviews will fit the usual paragraphs.
Don’t get hung up
We all have creative crises. Just starting to write something is often the hardest part of creating content. No one likes to face an empty screen. Therefore, step away from the computer, scroll through the main lines of the future article or review in your head, and everything will turn out by itself.
It sounds trite, but try to break away from the world. Turn off your phone, close your social media tabs, and find a quiet, secluded place where you can be left alone with your own thoughts. If the problem is still not solved, try to work in segments — hour or 45-minute.
A good way to channel yourself is to imagine that you are writing to a friend. In this case, the words will “come out” of you easier and more naturally. As a result, the text will be released in an unusual style, which is quite suitable for online content.
Call to action
Once you’ve written the main body of your article, it’s time to think about what you want from the reader. Register, repost, try, buy-tell him about it! Sometimes you really need to personally sow the idea in the reader’s head.
If you need comments on your article, then it is reasonable to ask the reader a question that can involve him in the discussion. Something like “do you have any other advice? Would you like to share them?
Optimize your content
As mentioned above in the introduction, filling the article with keywords is not the way forward. This practice can and will increase the search rank of your content, but its quality will suffer. Explicit SEO will disappoint visitors who wanted to find something useful for themselves. You can put keywords in links or in titles, and you can type them neatly and naturally in the body of the article.
You should use internal links in your review/article to redirect visitors to other important pages of the site. Use a variety of techniques and natural designs when entering references into the text. If you need to “promote” your own content, then use related sites on identical topics. Remember that backlinks have an impact on the popularity and image of the site. They should be placed in relevant places. Choose your partners carefully and work with links carefully.
Many sites have not yet adapted their design for mobile devices. This is a fatal mistake. After all, in 2014 the number of search queries of mobile devices exceeded the number of requests from computers. Content that can be easily viewed and scrolled will help you save visitors.