Alex Lukyanchuk


Search engine optimization (eng. search engine optimization, SEO) – a set of measures for internal and external optimization to raise the position of the site in the results of search engines for certain user requests, in order to increase network traffic (for information resources) and potential customers (for commercial resources) and the subsequent monetization (revenue) of this traffic.

Usually, the higher the position of the site in the search results, the more interested visitors go to it from the search engines. When analyzing the effectiveness of search engine optimization, the cost of the target visitor is estimated, taking into account the time of the site output to the specified positions and site conversion.

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