Today, educational institutions do not keep up with the rapid changes in the IT industry. An employee with no experience in SEO Studio is almost certainly learning from scratch. Very General ideas about what is SEO-channel and how to work with it, and the new marketers. In order not only to argue, but also to try to influence this problem, we began to cooperate with the marketing Department of the Odessa national Polytechnic University. This article is based on the materials of our first report at the conference organized by the Department. It is focused primarily on novice marketers. Therefore, we immediately warn that SEO and marketing gurus will most likely not find new information in the text. But not so experienced professionals our recommendations will be useful.